Persona. Also available on non-iPhones.

Here’s the deal. I haven’t got an iPhone. I’ve got an ancient Nokia that’s got web access and understands that video means moving pictures.

But I can still get Persona on it! Yay!

I texted PERSONA to 87474. That cost me £1.50, which is the fraction of the amount of money I spend every time I go to Costa Coffee.

They texted me back right away with the magic web access code thing. I clicked that, downloaded it and FREEOW I’m watching Persona.

The great thing is that I’m going to do it all over again tomorrow. And Monday. And Tuesday. And all the other days we have in our week with all their crazy names.

Every freaking day of the week I’m going to watch these stories unfold.

Add a little bit of Persona into your life and I swear it’ll just a little bit better for it.

And I’m not say that because I’m one of the writers. You see, this is Season One. My storyline is in Season Two. So it’s not just self-gratification. It’s genuinely proper good.

2 to 3 minutes of drama. Every day. On your phone.

Here’s what I want you to do. Get it for your self. Enjoy it. Share it around, show some other people. Follow @persona_gossip on the Twitter. Check out Persona App Media on the Facebook. Be an early adopter.

Then maybe in a couple of months time when the whole idea of smartphone dramas sets the hipster world on fire you’ll be able to recline in you seat, fix a slightly smug expression on your face, put your feet up on the desk (or the dog) and say “Yeah, I know. I watched Persona from appisode one. Get with the programme, bucko.”

And if you are one of the iPhone generation then there’s a Persona App for you. £1.19, and you can get it here. Just do it. Hell, you’ve paid way more than that for Apps you never use so what’s stopping you?